Trustworthy press release writing service

Are you looking for professional writers who would present your news to the media in a non-trivial manner? In this case, you should pay attention to our press release writing services. Thanks to our authors, you will receive a text ready for publication in the shortest time possible. Our professional press release writers know how to transform a regular company’s anniversary into a big story with memorable headlines and engaging metaphors.

Press releases help to deliver a story to a company’s audience and show how they win, donate, help, or even lose. Depending on the text’s purpose, a press release can:

• establish relationships with media;
• introduce a startup/brand/company;
• develop an emotional connection with readers;
• increase customer engagement;
• create a buzz;
• build brand awareness and credibility;
• run SEO traffic.

A simple text might fit a regular network of contacts, but companies understand that it’s worth investing in professional services to get press releases that catch ratings and views.

Read more about our press release writing service below.

What is the purpose of a press release?

What are press releases for authors? In a nutshell, it is a small informational article for the press that describes the official position on an issue, a response to a specific occasion, or an event announcement (for example, the launch of a new product).

It is a story not only about your brand but also about an opportunity to create the right image and control its perception by the audience. Publishing a press release is a way to protect your product, event, or position from any misinterpretation. Indeed, a small story told by the media always arouses interest and trust among a broad audience. Publications in the press help to attract more attention, generate public outcry, and increase brand awareness.

The press release is a vital part of almost any business strategy. You can always come to PenFellow for business needs: help with a business plan, website content writing, or a description for your business profile (order our LinkedIn profile writer service).

Press release criteria

As a press release is primarily news text, it must meet the following three criteria:

• novelty;
• relevance;
• clarity.

If you plan the distribution of your material through social media, it is important to ensure that the information it contains is catchy. You should also consider the following rule: one piece of news for one material. Otherwise, you may confuse or distract the reader from your main point, negatively affecting the overall impression.

To support your brand differently, you can hire Wikipedia writers with extensive expertise in working with informational web resources to get a thoughtful description of your brand on Wikipedia.

The key elements of a press release our writers follow

What is the structure of the “correct” text our press release writers follow? Let’s figure it out.

Header

A boring, trivial, and uninformative headline is not an option for engaging material. The title is its main part, a kind of “calling card”. That’s why it should be short and interesting. The heading briefly describes the news item it’s dedicated to. Also, it’s important to mention the company name or the event discussed in the text.

Lead

The main lead’s task is to tell your readers when and where something will happen or has already happened. It is the information basis of the entire text, designed to instantly draw attention to the main material’s part and complement the title’s idea. Two or three sentences are enough to give the reader answers to questions like when, where, how, and why.

Body

The press release body (main part) reveals all the details of the newsbreak. Excerpts from research, industry facts, figures, statistics, arguments, quotes from experts and SEO, etc., can be used here. Note that the body’s first paragraph should “catch” the reader’s attention and encourage them to read the text further.

However, every press release writer should remember that it is not a regular text and has limitations in terms of volume (usually, its length is at most 2-3 thousand characters). Along with this, to make your text “viral”, you can combine facts with an easy and entertaining manner of narration.

Why hire a professional press release writer from our service? 

Why should you choose our press release writing service? Here are just some of the benefits to our clients:

• We understand press release features precisely since we have impressive experience in tier-1 media.
• We know how to attract the target audience since we understand how to write unique headlines and leads.
• We know how to optimize your strategy for promotion press releases through search engines using SEO best practices and software.
• We know when to publish your press release to ensure maximum views and traffic.

If your press release or professional research ever needs white paper writing services, we also have you covered!

Conclusion

A well-written press release helps our customers to attract their target audience to their news through the media. Please contact us if you are looking for experienced content marketing experts who will produce catchy text in the shortest possible time.